Week 12 Ryan McDonnell Magazine Project

Story Choice

As a big sports fan, I wanted to go in a sports direction with my project. I feel like this is the most interesting topic for a project like this for me, so I went with it. I wanted to do a piece on Syracuse lacrosse, but I would be severely limited in finding articles, so I decided to focus on my other springtime love (besides the Stanley Cup Playoffs), the New York Mets. SI did a nice piece on David Wright last month, and considering he’s one of my favorite Mets, I decided to do it on him.

Typeface Choice

For the magazine title I used a custom athletic font on my computer because I felt it fit well with the sports theme. I used Spartan LT Std on both the headlines on the cover as well as the folios to maintain consistency throughout the magazine. For the headline and the deck head I used Aachen Std Bold because I felt like it gave a nice contrast to the picture in terms of colors and helps lead the reader into the story. For my body text I went with Fruitger LT Std for its readability and because it was one of the “10 best fonts to use”. My custom advertisement on the back of the magazine features Helvetica Bold to give it a New York subway feel, considering it’s the same font the MTA uses for its train stations on subways and LIRR stations.

Color Information

Cover:

Orange 0/89.55/100/.31

Spread 1:

Blue 100/91.56/24.45/13.6

Orange 0/83.46/100/0

Spread 2:

Blue (quote and line) 100/79.48/16.39/3.16

Caption Boxes 0/0/0/45

Orange in Sidebar 2/73.91/100/.14

Blue in Sidebar 95.48/66.37/10.4/.85

Photo Credits

Front Cover:

Citi Field picture is a personal photo, 2832x2128 230 dpi

David Wright http://blog.pennlive.com/lvbreakingnews/metstigers0610.jpg

2000x1503 200 dpi

Bar Code http://ceoworld.biz/ceo/wp-content/uploads/2009/11/barcode.png

484×291

Spread 1:

http://farm3.static.flickr.com/2287/2314777692_8bab25aa75_o.jpg

2972x1981 240 dpi

Spread 2:

http://upload.wikimedia.org/wikipedia/commons/5/51/David_Wright_-_black.jpg

1221x1800 72 dpi

http://nimg.sulekha.com/sports/original700/jason-bay-2010-1-5-18-46-23.jpg

800x487 200 dpi

Spread 2/Back Cover:

Mets, Delaware, Hofstra, UNC, Virginia, Princeton, Syracuse, and Big City Classic logos from http://www.sportslogos.net sizes vary with logo

Magazine| Susan Mihalick

Rationale: Magazine Project

I chose Ultimate Frisbee as my topic for this layout project, because I love the sport and I am currently on the Ultimate Frisbee Club team here at Syracuse. Ultimate Frisbee is an often unknown and underappreciated sport that I wanted to highlight with strong visuals and verbal design elements. I chose this particular story because it captured several aspects of the sport’s intensity that I wanted to include. For my choice of typefaces I chose to use Bembo Std as my copy typeface, Futura for the Title of the magazine along with the pull quotes and deckhead. Futura was a good contrast to the classic serif of Bembo. The source for my dominant spread visual came from one of my teammates, Emily Bernhardt, a photo major, who I believe captured a calm yet dramatic moment of an Ultimate game. The image has great lighting and a composition that leads the eye from the deckhead down to it, and back. The other images I included in the layout were found on an Ultimate fan site. The front cover image depicts what is known as a “sky” and shows the dynamic nature of the sport. The back cover features a Nike ad for soccer cleats, which is one of the only pieces of equipment needed for Ultimate. This ad’s colors also ties in with the dominant visual’s. I composed the title of the magazine to come right from the visual eye line coming from the disc that the two figures are fighting for. The first jump spread image is 3872 x 2592 pixels, and 72DPI. The image first horizontal image is 2008 x1500 pixels and 72 DPI, the second is 500.332pixels and 240 DPI. The front cover image is 1786 x 2565 pixels and 300 DPI. The colors I chose were color sampled from several of the images. This color sampling helped to keep the pull quotes within the same color theme as the visuals, but also provided it with a strong gestalt.

Week Twelve - Wolk

Design:
I have always been interested in being a travel writer, so I decided that I wanted to design a travel magazine. One of my favorite places in the world is India, so I decided to find a story about India that would have really beautiful photography.

Typography:
The typeface on my cover is
Courier New, because I liked the newsy feel of the font. The cover lines are Century Old Std because it's a simple font that wouldn't overwhelm the beautiful picture.
For my first spread, I used ITC Avant Garde Std because I liked the chunky sans serif with such a punchy headline. I liked the contrast between the elegant photograph and the bold typeface. For the body of my story, I used Century Expanded LT Std because it had good readability but was still interesting enough to make the page look nice. My sidebar uses the same font but it is reversed, so I thought it looked like enough of a contrast while still keeping some of the continuity.

Pictures: The picture on my cover is from http://classicalindiandancer.com/classical_Indian_dance.html. The ad is from http://www.dae.mi.th/aero-update/image/air_india_logo.jpg.gif.
On my first spread, the photo comes from travel.webshots.com. On the second spread, the photos are from biocrawler.com and http://www.indien-reise.com/german/India-Gate.htm.

Week 12 | Leveille

Story
At first I wanted to create a magazine about penguins, but I couldn’t find a story that wasn’t nearly depressing or about global warming, so I decided to choose Tori Amos. I instantly found a story about her, which was published in the Daily Mail in London. The story was formulated around an interview by Adrian Thrills. Throughout the story, the reader learns more about Tori Amos and what she’s currently up to since her first album nearly 20 years ago. I chose this story because I felt like it told more about her than just her music.

Typeface
I used three different typefaces. The first is Adobe Caslon Pro, which I used for the flag and cover lines of the front cover, and for the main text of the article because it’s a clear, distinct, easy to read font. For the captions and the sidebar I used Eurostile Std. because I wanted to use a sans serif font that created a contrast with the body font. On my first spread I used Bembo in order to create subtle contrast from the rest of the magazine, though I don’t feel like it turned out exactly as I had planned.

Images
The first three images I got were from Google images, so they all come from various sites. I also found a tumblr site dedicated to Tori Amos, which is where I found the last image (http://fuckyeahtoriamos.tumblr.com). It’s a site where her fans post pictures, quotes, videos and more of Tori Amos. Because all my images came from different sources, I made the byline as if there was only one photographer for the story. The cover photo was 26.4KB, the first spread photo was 971KB, and the dominant image of the second spread was 79.4KB. The album cover Little Earthquakes was 121KB, The Choirgirls Hotel was 6.44KB, Boys for Pele was 19.2KB, Strange Little Girls was 9.38KB and Under the Pink was 4.77KB.

Color
On the front cover, I used the color of the lipstick Tori Amos uses in the photo as the color used in both the title and the significant parts of the cover lines. On the first spread, I used the orange of her hair as the main color of the font and a shade of blue from the light as the stroke color. The orange continues on the third spread, but rather than using the orange of the previous image, I used colors from the image used on page seven. I used the strongest colors in the dominant images in order to create gestalt.

Week Twelve | Nelson

Choice of story: I had many ideas going into this project, and most of my choice came down to what I could find pictures for and a decent article for illustration. Eventually, I found this unconventional interview with Steve Carell, who’s one of my favorite actors. From there, I figured I had the pictures from his specific photoshoot so they’d all match and I could generate a sidebar on my favorite show, “The Office.” Since he has a new movie in theatres now, it also made sense to find an ad and use that on the back cover.

Typeface: For the headline type, I used ITC Machine Std Bold because going off the Rubik’s Cube used throughout the photoshoot, I wanted a blocky type that was also fun to reflect that attitude of the article; I used this in the deckhead as well in a smaller size and a different weight. I matched this font for the bylines and in the body text for the separate sections, but in the medium instead of bold. For the body, folios and the nameplate, I used Adobe Caslon Pro in various styles (bold and semibold italic in the nameplate, regular in the body and folios). For the body, I was just looking for readability and contrast. In the sidebar, I also used ITC Machine Std in bold for similarity, as well as Caslon for the body of that piece, so everything was continuous and fit well together.

Images: http://www.wired.com/entertainment/hollywood/multimedia/2008/04/gs_carell_ss?slide=4&slideView=2 (Picture on the first spread) 150 dpi

http://www.wired.com/entertainment/hollywood/multimedia/2008/04/gs_carell_ss?slide=5&slideView=3 (2^nd spread, left page) 150 dpi

http://www.wired.com/entertainment/hollywood/multimedia/2008/04/gs_carell_ss?slide=6&slideView=4 (2^nd spread, right page) 150 dpi

http://www.collider.com/wp-content/uploads/date-night-movie-poster.jpg (Ad on the back); 300 dpi

http://images.starpulse.com/Photos/Previews/The-Office-tv-51.jpg (sidebar photo); 96 dpi

Color: The color use in my design was completely designated by the Rubik’s Cube. I stuck to the bright yellow, red, blue and green characteristic in the cube and utilized that throughout the piece. Since the photoshoot was done with a black backdrop, I also used black as a color for continuity between the spreads. The red used was C-0 M-100 Y-59 K-12; yellow was C-9 M-0 Y-87 K-0; blue was C-100 M-74 Y-0 K-0; and the green was C-92 M-0 Y-100 K-2. These colors were used both in the headline and deckhead and in blocks of color (symbolic of the Rubik’s Cube, though I only used 4 colors that I thought could easily correlate to the cube since I didn’t want it getting too busy) throughout the background of the article. I kept the blocks of colors going in diagonals and verticals to help keep the eye moving, using different colors to draw the eye to different areas. For the cover, there is a solid stripe of red to match the red in the coverlines, which is C-100 M-100 Y-63.13 K-50.19. I just wanted the design to be simple to let the texts and words speak for themselves, but also be really fun and energetic as that is representative of the article and Steve Carell.

Week 12 | Loguidice

I knew the minute this project was assigned that I wanted to do a magazine on Forensic Science. I chose my story based on something my Forensics professor said to me; he told my class (with a gleeful chuckle, I might add) that he was going to ruin CSI for us with the things we were going to learn. Remembering this inspired me to look for an article about CSI, and I found a very interesting one that shows how CSI effects everyday people. I then created Trace (as in, trace evidence).
Most of my typefaces are sans-serifs (such as Antique Olive Std, Albertus MT Std, Helvetica and ITC Kabel). This made sense to me because sans serif type looks more modern and streamlined, so, naturally, what better choice would there be for a science magazine? For body text, I chose Adobe Garamond Pro, mainly to aid readability, but I thought it also contrasted nicely with the san serifs.
I also pulled a color out of the first image on my first spread to create a visual gestalt. The green color is C(45.47), M(21.1), Y (100), and K(1.61).
Finding photos proved to be challenging, but overall, I am quite pleased with the result. Here are the stats for the photos (Resolution, Original Size and Final Size-in pixels).
The Cover-
Fingerprint- 300dpi, 784x1133, 1860x2688
http://education.vetmed.vt.edu/curriculum/vm8054/labs/Lab14/NOTES/Fingrprt.htm
First Spread-
CSI Cast Members- 300dpi, 3000x3750
http://allseriesmag.files.wordpress.com/2009/01/2_f_csi.jpg
Magnifying Glass- 150 dpi, 1600x1200, 600x450
http://margotmystic.wordpress.com/2008/09/20/palmistry-use-a-magnifying-glass-medical-stigmata-lines/
Second Spread-
Crime Scene- 200dpi, 2000x1272, 1512x1000
http://www.fanpop.com/spots/csi/images/8615465/title/csi-las-vegas-episode-1006-promotional-photos
Grissom and Catherine- 300dpi, 1335x2000, 900x1348
http://www.flickr.com/photos/15970217@N07/2262594585
Cutout- 200dpi, 333x500
http://fanpop.com/spots/csi/images