For my logo, I wanted to appear modern but sophisticated, and to stand out from the rest of the crowd. It was difficult to figure out how to manipulate my initials, because a V and a W next to each other automatically resemble the Volkswagon logo. When I came up with this design, I thought it was simple enough for my taste, but the colors made it stand out. Green is one of my favorite colors, and this particular shade of green is one that you don't often see. I used a gradient on my business card because it leads the eye down the card to the darker color. I thought that the green dots on the bottom helped anchor the logo, and I also used dots on my resume. The font is easy enough to read, even when it's small, but is still interesting,
Design Strategy: When thinking up this logo I decided to brainstorm things that I liked and that I associated myself with. After drawing many different penguins (my favorite animal) and variations of D and R together I finally formed on the D and R together as I have them in my logo.
Only then did I think of forming a mountain with their tails. I am from Colorado and have lived there my entire life so the mountains are something I see everyday and even tell my direction off of. After coming to New York for college it was odd not to have mountains in the distance. Also, every summer I go to Big Sky, Montana, a very small town with one huge mountain called Lone Peak. Both these personal connections to the mountains play a large role in my logo.
Choice of Typefaces: I chose Immi Five o Five Std for my name because I thought it was a really different, casual typeface. I made the rest of my type Mendoza Roman Std because it was easier to read my contact information and also helped differentiate my name from the rest of the stationary text.I decided to make put some text in purple because I thought it really livened up the pieces. I have always viewed purple as a very calm and majestic color so I thought it fit my logo well; professional but catching. The purple I used was C=76, M=86, Y=0, K=0.
Visuals: I created the entire design in Illustrator with the charcoal pen tool. Although at first I was wary because I feel the charcoal pen is used often, I thought it really looked rustic and natural. They really conveyed mountains to me. I added the birds because I wanted the logo to be playful. I am not a very serious person, and although I want to seem professional, I want the more fun side of me to be apparent. I also really tried to form repetition with the tail of the D and the tail of the R. I realized early on that they both have similar holes in their uppercase letters so I decided to use those instead of lowercase letters. I wanted to keep the visuals simple, yet not too boring. For the bird on the stationary I used the same purple as describe under typefaces, however I gave it opacity of 5%.
Lupton's last chapter in "Thinking With Type" describes grids and their importance to all forms of graphic design, both print and web based.
"For graphic designers, grids are carefully honed intellectual devices, infused with ideology and ambition, and they are the inescapable mesh that filters at some level of resolution, nearly every system of writing and reproduction." (113)
Grids are essential for guiding design - whether ordering items, or breaking the order. Magazines and newspapers exist on grid systems in order to create consistent environments that are functional and reproducible.
Food for thought: can breaking the grid also create a sense of order since breaking a grid will still be done in predictable ways?
Lupton also write about the power of grids in magazine and print design and the evolution of the grid in web design through tables and Cascading Style Sheets and the more free form environment afforded by the use of Flash.
THIS WEEK'S ASSIGNMENT
Find an example of a grid system being used in print or on the web. You examples can come from magazines, web sites or newspapers... THEN, write about it by answering the fol questions:
1. Discuss the grid system in place. How well do the designs work within the boundaries, or even by breaking boundaries of the grid?
2. How does the grid in your example aid the reader or user?
3. Does it engage them with its structure or lack thereof?
4. Does it cause tension, either positive or negative?
Attach screen shots, links or images in order to help illustrate your example.
Screen capture on a MAC:
Apple Key + Shift + 3
Screen capture on a PC:
Hit the "Print Screen" button (usually found on the top right of the keyboard);
CITATION: The inspiration and content for this post is borrowed heavily from a similar assignment given by Prof. Greg Hedges in GRA 617.
I wanted this logo to be simple, warm and playful - representing me and the features I have. I chose warm colors since it would represent a friendly person. Dark red would explain my courage and stability while orange/yelllow would show my energy for the things I do.
Choice of typefaces:
For my logo, I chose Arnold Beocklin Std because I thought it is modern, brought vitality and went well with the visual. For the visual itself, I chose S’s of Myriad Pro because they both together made a nice liason. For some extra information at the buttom of stationery, on an envelope and business card, I used ITC Bookman Std because this
typeface is easy to read which is necessary for accurate contact information. Since I am international and my name is usually mispelled (instead of Ieva they say Leva), so I decided to use small caps to avoid the confussion.
Visuals:
For the logo mark I used 2 S’s. By using reflection tool under Object, I made one S reflect the other so these both consequently formed a shape. In order to emhasize the structure and first letter of my last name I made colors of each letter different. It also brings vitality to the whole logo. The visual might be perceived as a tulip, as a person or just as a simple “i”. If a flower, I should be perceived as a person striking for personal growth and improvement. If perceived as a figure, arms up in the air and wide open could explain that I am open for novelties in my life and enjoying it. I also used feather affect to make visual soft and feminine.
For my logo project I decided to keep my design very simple and to the point. This is because at this point in my life I am still not sure what it is that I want to do in the future so I decided to just stick to my initials. I tried to blend my 3 initials (N, M, and B) into one visual grouping. I wanted to come off as “creative” because I know that whatever I end up doing will be in a creative field.
Choice of Typefaces:
For the actual logo in my stationary system I first started off by using the font “Zapfino.” I then manipulated the letters with different tools in order to get them to smoothly blend together. In addition I removed some of the letter “B” to make a more obvious distinction between the “N” and the “M.” I chose zapfino because it looks almost painted or drawn on as opposed to typed which helped my letters blend easier. In addition for my contact information I used the font Abadi MT Condensed Light. I used this font because it is a thin stroked font which matched my logo however its readability is much more clear. In addition the more structured typefaces makes the stationary system look more professional in my opinon.
Visuals:
For my “initials” visual I created it by starting off with the font Zapfino and with just the letters “N” and “B.” I then rotated the “B” so that the top of the letter would touch the top of the “N.” The next thing that I did was add and remove anchor points on the letters themselves in order to get them to blend together. In addition I deleted the top portion of the “B” in order to make the “N” and the “M” more distinguishable. The next thing I did was create a gradient throughout the letters to give it more of a blending vibe. I chose the colors green and purple because when blended it looks like more of a neutral color however still more feminine. For the rest of the font on each stationary system I just used the color black in order to make the readability easier and appear more professional. For the letterhead I added a line with the same green to purple gradient but flipped the gradients sides to make the page look more even as a whole.
I made a lot of sketches. I came up with ideas such as a flower and a bee in which the negative space is a “W”, the initial of my last name, fireworks and a dandelion. The flower with a bee didn’t come out well. It is not combined and logo-like. I played around with the combination of “Y” and “W” a lot. I searched online logo designs involve “Y” and “W”. Then I found out that “w’ with a upside down “Y’ look like a person standing with his arms pointing to the sky. So, I added a circle to be the head of that person. It looks somewhat like a logo. Actually, it also looks a lot like the character of my Chinese last name “吴”. However, that sketch was totally symmetric. I wanted to give the person more movement and energy. I searched online some logos involve with figures and people. Then all of a sudden, the idea of the logo for 2008 Bejing Olympic Games came to my mind. It is a Chinese signet. Chinese signet is one part of traditional Chinese culture. It is like signiture of a person. One’s signet is his logo. I may work in the United States after college, but Chinese culture definitely constitutes a major part of me. And I am here in the States to share my culture with people from all over the world. Also, I can use logo in China. Therefore, I decided to do a signet for myself. With the “W” and “Y”, my initials, I created a running person. I like the “W”, which is like a person with two arms pointing up, which gives a positive energy to the figure.
Choice of typeface
In order for people to recognize the visual “W” and “Y”, I used the “boby parts” of that person to make the “y” and “w” in my names. The typeface I chose is Briem Script Std Black since it is the most consistent with original font of my initials.
Choice of color
I chose red to be color of the signet since it is usually the way it is. This red is very Chinese. Negative space pictures a running person. I put my name in black, since black is strong, visible and it also goes together well with red and white. Red, white and black combination is classic.
For my logo I decided to have a play on my initials. By using “RPM”, I created a tachometer found in a race car to create this visual. The racing reference is also a connection to my passion for sports, which is also a field I am looking to go into in terms of sports journalism. It also helps give off the idea that I’m a diligent worker and always on the go.
Choice of Typeface
I used Calcite Pro Regular exclusively in my project. I felt that this font had a racing feel to it and helped make a good connection with the logo. The font is also leaning forward, which gives off a message that I’m always thinking ahead and wanting to continue forward in my career. The letters alternate between upper and lower cases to help out with readability. I think this font is a little bit more difficult to read than others, but I think it’s clear enough for almost all readers to be able to read it.
Visuals
I drew the logo in Adobe Illustrator using the pen tool and the circle tool. My two colors are black and orange (0/79/100/0) because I felt the contrast between a dark and a warm color would go well together and because orange and black are complimentary colors (seen in things such as Halloween decorations). The “RPM” type on the logo is used to further give off the visual of a tachometer on a car that reads the RPM of the engine. The project was saved in a .AI format. The stationary and envelope were both printed out of Illustrator, while the business cards were copied from Illustrator to Adobe InDesign and were printed out of that program.
When I began thinking about my logo design, I knew from the beginning that I wanted to use my initials in my logo.FM are important letters in the radio world since they make up one of the two major frequencies (AM being the other).Many people often recognize my initials FM in the radio context.
The typeface for my stationary is Myriad Pro.I decided to use this typeface because it is simple, sophisticated, and most of all easy to read.I drew the F from the business card in illustrator.
When I developed
the idea, I decided to make the M look as if it had a satellite dish instead of the v section at the top of the M.The satellite dish represents the broadcasting of me in a sense.I really like this design and felt that the F would not always be necessary.I included the F in the business card but thought simplicity would be more effective for the envelope and the letterhead so I decided to omit the F for those two pieces.I made the F in block form to give it strength and make it easy to read.On the business card, the F lifts to reveal the contact information.It also acts to direct the reader’s eye to the M which is the main part of the logo.
The business card was done in illustrator and the letterhead and envelope were done in InDesign.I used two Pantones in the design.I chose pantones for ease of printing.Blue is a calming color and it is also my favorite color so I chose blue for the basis of my design.I really like the way gray looks on a dark blue background and I think the blue makes the gray look metallic which is an effect I wanted to achieve without using metallic ink.
I had no idea where to begin with a logo for myself. For a company, maybe I would’ve had an easier start. But how could I create something sophisticated enough to represent me professionally. I drew out ten sketches. Nothing. I drew out a few more. Then I realized I was thinking about the design the wrong way: I was focusing on me myself and I too much. I was thinking about representing myself as a person, not as a professional, and there’s too many aspects to me as person than me as a professional. I needed to get more creative with my approach.
So I thought, what do I want to do when I grow up? I’m a Public Relations and art history double major; I want to curate museums and art galleries. Well, what do you find in a museum? Artifacts, art, lost treasure, skeletal remains. Be more specific. Dinosaur skeletons and fossils. Ah ha! I had it.
My logo represents me through the image of a dinosaur, because that’s my field of study (to an extent). I kept it playful and simple in my color choices, and utilized visual gestalt to emphasize that the stationary is a set that works together.
Choice of typefaces:
The typeface I created for my name and headers is an exaggerated slab serif font. It’s spindly, but not spidery. The strokes are even and tight, skinny if anything. But the counters are large and there is a large x-height, which keeps the font playful and fun, rather than stringy and unstable. Plus the doubling of particular strokes parallel to the curve of a letter reinforces the letter, adding to the feeling of balance.
The typeface of detail information is Myrad Pro which I thought was a good pairing with my newly created font. The sans serif makes the detail information easy to read, and a quick read especially on the business card. It is then used throughout the envelope and stationary as appropriate.
Visuals:
The dinosaur and type were drawn using Adobe Illustrator. All three parts of the stationary were formatted in Adobe InDesign. The dinosaur is the main visual in the logo, so that if I were to become a nationally marketed brand, it would be the dinosaur that would be recognizable. Yet the hand-drawn font works to complete the logo, so that though either can stand alone, they work best paired together.
The dots in the dino are mimicked throughout the stationary, which harmonizes the 3-piece set. The polka dots are the visual gestalt throughout the stationary. They were originally designed in the context of the dinosaur, then copied and pasted in margins of the stationary paper, the envelope, and the business card. The logo actually consists of three different visual components: the dinosaur, the name, and the spots so that they are separately unique but when together are complete.
The colors I worked with were primary colors for a purpose. Any of the colors could interchangeable if needed. The colors I used are all Pantones: green is Pantone 362 C, red is Pantone 1797 C, yellow is Pantone 101 C, the light blue is Pantone Process Blue C, and the navy is Pantone 2736 C. They play off each other to create a playful and child-like color palette.
I decided to have a taller business card (3.5”x2.5”) because sure, there are small dinosaurs. But the bigger ones are the most memorable.
From the very beginning I wanted to use an aspect of my name as the primary focus of my logo, since despite the changes in my career and aspirations my name will remain a steady component. Which is why I made the letter “I” a focal point. However, as a Television Radio Film Major I wanted the logo to reflect that. I decided to incorporate the Film concept through using as stylized camera aperture in place of the dot on top of the eye.
I chose Bauer Bodoni Std 2, for the logo because it had a strong body to the letter “I” which could support my design. As for the name font underneath I chose bold Gill Sans, because of its simple and clean-cut appeal. I repeated Gill Sans within the contact info for the same reason. I played around with using all caps in my name since I wanted it to stand out.
For the logo mark I found a photo of an aperture and messed with the filters in Photoshop, one of which gave me this lavender color effect, which essentially inspired the color palette for the rest of the design. I felt that the color gave a more feminine touch to the design, while maintaining geometric construction. The CMYK was 58.07, 97.96, 18.19, 3.9.
I printed on parchment colored paper so the background was not white.
Design Strategy: I chose an idea from brainstorming that involved using my initials, which spell "MAP" and tying it to my future major in Whitman: Finance. I applied the idea of a map to financial planning. I positioned a hemisphere of the globe above my initials. The hemisphere gives the logo a very placid shape. On the back of my business card I used one of my earlier ideas of a treasure map. I thought that the treasure map was a fun example of finding financial success while being guided by a map.
Choice of Typefaces: I chose the typeface Caslon 3 LT to use in my logo and in all the text on this project because it was an old style serif. I wanted my logo to embody the looks of old world mapping and no typeface family did that better than the old style serifs.
Visuals: To create the hemisphere of the globe I created a circle and then used the knife tool to cut it in half. Using the pan tool I created the continents. For the treasure map on the back of the business cards I made a black box the size of a business card, and then made a box slightly smaller, that would be the same color as the paper I would print on (which was colored to look like old parchment paper) and inside that box used the pen tool to make the continents. I also drew and "X" and a ship using the paintbrush tool to give it a treasure map feel.
My main focus for the logo was to identify my values as both a journalist and a person in general: objectivity, accuracy and honesty. The use of color, the visual of a dog and the simplicity work together in order to portray this image. I also found a way to subtly use my initials as the logo by creating a second “L,” which serves as a shadow. The dog, although it has its own specific message, is also used as a period to signify the end of my initials.
Choice of Typeface:
I wanted to use a script “L” that would be similar yet unique in comparison to the font used for the rest of the text. For the L’s, I used Medici Script LT Std. in order to create gestalt between the L’s used in the logo and the L’s used in the actual templates. The rest of the text uses serif font ITC Caslon 224 Std. because it is distinctive, clear and differs from the usual Times New Roman.
Visuals:
I created the logo on Illustrator by tracing the Medici Script LT Std. L’s with one of the brushes. I made the “L” in the front using a shade of green and then traced another and placed it behind the first. The second uses the same shade of green at a lower transparency. Green was my choice of color because it represents neutrality, and I thought it would best represent objectivity. I then traced a picture of a German shepherd and placed it on the curve of the L as if it is looking ahead in the horizon. I chose the image of a dog because journalists serve as the watchdog to the government. It is different than the usual pen or notebook used to identify journalists.
Design Strategy: i wanted to make my logo simple, yet clever. I connected the logo to my initials, AM, which reminded me of morning. Also, my first name, Allison, has the image of a sun in the last syllable. I am a magazine journalism major, so I wanted my logo to be creative, which I think this accomplished.
Choice of typefaces: I used the typeface University for my initials, and American Typewriter for the information. I wanted it to be easy to read and simple, to work with the simplicity of my design.
Visuals: For my visual, I created an ellipse and covered the bottom third with a white rectangle to create a rising sun. Then, I placed a yellow and orange gradient in the circle. Finally, I created a black line to represent the horizon line.
The most important thing that I wanted my logo to portray about me was professionalism. I think that the simplicity of my logo gives that impression. Also, I wanted my logo to connect to sports, so I thought that putting the letters in a baseball diamond would help make that work. The logo says that I am a professional who is involved in sports.
Choice of Typefaces
For my logo I used Trajan Pro bold. The reason that I choose this typeface was because it is a serif and therefore easy to read and recognize. Logos should catch the eye. I just like that Trajan Pro is very basic and not too fancy. These letters also fit very well together in the order that I sketched them. I choose to have the letter in caps to emphasize that these are my initials and the first letters in my first, middle and last names, which are always capitalized.
Visuals
The first thing that I thought about when creating my logo was sports teams logos and how they usually use the first letters of their home city to represent them. Going off of this and the idea that I wanted my logo to give a sports vibe, I decided to use my initials. I basically just drew out my initials in a variety of ways until I decided that this one was the one that looked the best.
After mapping the letters out, I wanted my letters to be imbedded within something to create closure. Basically, I brainstormed until I decided that a baseball diamond would work best. I wanted to create a baseball infield that resembled a baseball field but at the same time, was not too obvious.
Rationale: Logo Project Design Strategy: The design was difficult for me this time around. I wanted to be perceived as very professional, and trustworthy. I feel that is important for future news writers; people need to be able to trust you and perceive you as professional (objective), and I wanted my logo to reflect that.
Choice of Typefaces: Throughout my project I used Dante MT Std, an old-style serif font.I have always liked serif fonts for their easy readability. I used all caps in my logo because I wanted to leave a powerful impression, but caps and lowercase in any other information because it is easier to read. I feel like logos are meant for a general audience, and therefore I chose I typeface that everyone found it easy to read.
Visuals: For the visual in my logo mark, I used shapes, drawn by hand with the pentool in Adobe Illustrator, to create white space where my initials are visible. I added my last name in caps at the bottom to contain it a little better. I think my visual works pretty well. I tried to create visual Gestalts throughout the entire design by repeating typefaces and colors. I also wanted it to be simple, because I think if too many colors are used, and there is too much crowding the space, it detracts from the design as a whole. I also repeated the idea of reverse type on the business card. I chose to work with blue and purple. Blue, to me, is a very professional color. I find it calming, and it’s supposed to be known as the “color of trust” according to Kate Lippert. I chose purple for its calming effect as well, but more for its place on the color wheel. I wanted an analogous color palette. Something that would flow. I also arranged the colors the way I did for a reason. “Sandwiching” the purple between the blues was to create the “form” of my initials. I think the color brings it together nicely as a whole.
Approaching this project, I wanted my design to show who I was rather than careers I’m looking into (though it could also somewhat reflect this). I’ve always been known as the “writer” and “art kid” so I wanted my logo to reflect both or either of these ideas; as I’m pursuing a potential career in art history, I thought going with an artistic theme would help reflect that. I didn’t want to only be associated with art, however, so I also developed a mark that had the aesthetic, graphic feel to it. I also knew I wanted the logo to be somewhat rough and organic looking, rather than perfectly structured and clean.
Type: For my typeface I used Apollo MT STD. I wanted a type that was script to go along with the curvy lines of the “paint” wordmark. Though the x-heights are still a bit larger that I really would have liked, it was a font that could be read despite being a script. I felt the wordmark was rather modern with its lettering, so I wanted a more traditional/older font for the text.
Visuals: I knew I wanted to use blue paint (C-99, M-76, Y-5, K), since it’s an aesthetically pleasing color as well as my favorite color. From there, I decided to make the paint brush orange (C-15, M-42, Y-57, K-3) using the idea of complementary colors (and I liked that it was SU colors). I wanted the painted letters to be rough, so I used dry brush 5; I also wanted to apply the idea of a circle, so I created the curves of the T to look a bit like a semicircle before fitting underneath the N. To make the paintbrush look a bit more realistic after tracing and filling with color, I put some “shine” marks on it in lighter colors (light orange: C-10, M, Y-62, K; light grey: CMY, K-33; dark grey: CMY, K-50); the light orange was used for the background of the business cards as well for the principle of similarity. Lastly, for the tip of the paint brush, I used a yellow (C-10, M, Y-62, K-0) then randomly applied blue over it. I knew I wanted to group the text on either side of the paintbrush to give a more complete look. Originally, I hadn’t planned on turning the text to lie against the paintbrush, but upon moving it around I thought it looked more natural lined up in that manner. Lastly, I wanted to spice up the stationery a bit, so instead of including all my contact information up top like for the business cards, I used the dry brush again to create random, rough streaks at the bottom and placed my number and email there. Overall, I think the logo achieved the vibe I was going for and is visually pleasing.
I hoped to convey a funky, creative and friendly identity with my logo. I knew I wanted to incorporate my initials of “SPAM” as both my visual and verbal in this design. My logo would ideally present me as a creative yet professional individual. I am an advertising major, so I also liked that I was almost treating myself and identity as a product, like “SPAM”.
Choice of typefaces:
I chose to use a serif, called Weidemann Std. for all my lettering. This font was chosen based on its universal readability and its style. I decided to kern or overlap the “a” and “m” letters in my logo, to mimic that of the actual SPAM product logo. The letters in “spam” are capitalized both because they are my initials and because it mirrors the letters on the product’s label. Hormel, the makers of SPAM, also used a serif typeface but one with more curves, and less modern styling.
Visuals:
My representation of a can of SPAM on my business card’s front was intentionally hand drawn looking. I wanted the visual to be bold but have a whimsical personality to it, so I decided to draw it out with the paintbrush tool in Illustrator. I gave it a cartoon-like, three dimensionality by adding the top of the can. This adds depth and interest to the image. I feel that this visual is youthful, creative and lighthearted. It conveys my personality well. My use of color was a key part of my design. I wanted to reference the color of the product, without completely copying it, and I also wanted to include a certain artistic flair. The use of primary colors in Pop art was an essential influence. I added a bit of a twist my using shades of the primaries, and used “CMYK” cyan, magenta, and yellow in the Adobe suite. I made the back of the business card a bit more professional, but still played with bright, saturated color and type. I decided to bold the “s”“p” “a” and “m” in my name, to reemphasize my initials and theme of SPAM. I also played with the theme of the can on both the envelope and stationery. The envelope’s address section is supposed to resemble the top of the can, while the stationery is framed by the profile of a stylized can. Again the saturated CMYK colors were repeated and reversed for readability and style.
Firstly, my logo needed to show that I am a photographer. I also wanted my logo to show a young, lively personality, while still presenting something orderly and professional.
Choice of Typefaces:
I chose the typeface Antique Olive Std (Roman) because I thought it looked lively and clear cut. I wanted a sans serif font because to me they look more youthful and casual, but I didn’t want a novelty font for fear of looking childish or having too much going on. I especially like the large counters in the Antique Olive Std, I think it looks fresh, and I like the slanted counter of the two-story a’s because add a factor of artsiness and elegance to the typeface. I also like the flattened i dots for the text of my business card/envelope, but made them round on the actual logo to create a connection between the perfectly round lens and i dots. I used all lower case letters to keep the feel comfortable and friendly. I wouldn’t use Antique Olive Std for an essay, because I think the large counters make large bodies of text more difficult to read, but I liked the way it looked in the limited information of my name, number, email and address (although Paul suggeste using a fake address since it’s getting posted on the blog, I don't actually live in England).
Visuals:
I created the logo mark in Adobe Illustrator using the pen tool to trace. I used my webcam to take a picture of myself holding my camera to take a picture and then traced my hands and the camera in Adobe Illustrator. Originally the last three fingers on my right hand were sticking up, because that’s how I take pictures, but Professor Taylor advised me to simplify it by mirroring my left hand position on the right side. I also enlarged the lens size by her suggestion and really like the way it looks, because I think it shows more perspective and gives the impression of the subject being close to the camera, which is typical because I take a lot of close-up pictures. I think the lens flare adds dimension to the camera and I moved it to the bottom to frame the lens and direct your eyes upwards towards my name. I used Antique Olive Std Roman again for my name because I like the simplicity but uniqueness of it. My name was the trickiest part of the logo, because my first name is awkwardly long, and my last name three letters shorter. I tried curving my name several different places but had a lot of trouble getting the arc tool to fit to the circle of the lens. Eventually I sized the Picini to fit into the elevated flash and curved my name over the top. To do this I made the text outlines and warped them using the standard arc. The color I used for the logo was a saturated golden yellow (C:0, M:14, Y: 100, K:0) because I wanted to portray a friendly, youthful color. Aside from being my favorite color, yellow has been known to stimulate emotion, and represent optimism, confidence, creativity and friendliness.
And I don't know how to move these bloody jpegs around, so the top one is my business card and envelope and the bottom is my stationery.
