1. In this Nestle logo we can see some gestalt principles. First one that I see is a figure/ ground, we can perceive a grain in a circle next to the name. It also uses the principle of proximity by using yellow leaves they form a grain. Also continuation of the N letter leads us to read further letters of the company's name.
2. Healthy, satisfying the customer, not expensive to buy.
3. Color is very wisely chosen, since green we associate with freshness and nature, and the yellow used in this logo we can relate to sun that the products are grown. Next to the name of the company they added a small circle with a grain portrayed. The mark that reminds Nike logo (and which shows that the quality of products is great), looks to be the part of the grain. And circle might represent the world showing that the products can be found worldwide.
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