Week Eight | Nelson

1. I was drawn to this logo because of the use of both graphic and artistic detail in their logo; it's so simple, yet functions so well for the museum. In this logo, several gestalt principles are at work. The Principle of Equilibriumis at work; though not perfectly symmetrically and I suppose completely balanced, the logo gives the sense of stability and structure. The Principle of Continuation is at work here, as the lines travel in fluid motions around the M all seemingly connected into one big pattern. If you look around the M, your eye is carried along in a continuous loop that ends with your eye on the main focus, the M. The Principle of Closure is seen, since the entire M is encased and all the lines of the design are connected. I think the basic theory is also at play, because if we separated the M from the design, there really wouldn't be anything to work with; the M wouldn't grab people's attention and the design around the M simply wouldn't make any sense.

2. Orange, as discussed in class, is the "hottest" color. Since it's so warm, it definitely grabs viewer's attention off the bat, with the design keeping them interested. It is a museum, so it has a very artistic feel. The color is inviting and intriguing to match the mark of the logo. The circle is used as it's a shape that's pleasing to the eye and in a sense comforting to the viewer, since we see circles used in various realms of life, especially logos. The design around the M is intriguing and keeps the viewer looking, as if it's an art piece in itself. It's very structured and a little quirky and gives the feel that there's still more to see, so the customer should head on inside and see what the museum has to offer firsthand.

3. As previously mentioned, the orange is a warm color that has a friendly glow. The M is right in the middle of the circle, with its surrounding design almost reaching the edge of the circle. This helps keep the eye on the main focus of the design. They used a serif font, which works really well for an art museum. Art museums are filled with many older pieces of art, though they also have contemporary and modern artists displayed; with the use of a more traditional serif and the fun curves and play of the design around the M, it gives a taste of the old and the new all in one place.