1. For the “Volkswagen” logo a lot of gestalt principles are at play. One principle includes closure. This is used with the actual letters “V and W” are intertwined with each other. This logo also uses the rule of proximity because of how the letters are placed and grouped together to make it flow. Also the equilibrium principle is used as well considering it is very symmetrical.
2. This logo is able to show a lot about the company’s work and personality. It shows that it is luxurious because of the colors used and its simplicity. It also shows that it is steady because of the equilibrium aspect of it. In addition it seems very new because of its creative design.
3. Placement, color and typography really help to contribute to the logo and its character. Blue is a very gender-neutral color and isn’t too distracting. Also the fact that the letters are placed in the circle could reflect a steering wheel or the wheels of a car, which is what the logo is obviously for. The typography is a sans serif font, which makes the logo simpler and helps add to the closure and proximity of the letters.
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