1. The Aerosmith logo incorporates many of the gestalt principles we talked about in class.Tthe principles of equilibrium is shown since the logo is symmetrical and draws the eye to the middle circle that encloses the A. The principle of continuation is also demonstrated by the wings draw the viewers eyes out and up.
2. The logo demonstrates Aerosmith's musical tyle: hard rock. The logo looks like something that would go on a motorcycle or belt buckle.
3. The logo usually appears in black, silver or red, colors usually associated with hard rock music. The typeface used on Aerosmith is reminiscent of the 60s or early 70s, when aerosmith was formed.
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