1. The New York Public Library's logo was redesigned in 2009, creating a sharp and effective image. This logo features the gestalt principles of figure/ground and similarity. A gestalt is formed within the image of the lion's head in the contrast between the dark and light. I believe the black lines that form the lion and its mane create the figure and the white fill creates the ground. The principle of similarity is visible in the weights of the line for the image and the word "library". This similarity helps to tie the visual and verbal together, while also allowing it to remain independent, if need be.
2. Simplicity, a contemporary feel, approachable yet not too pedestrian, classic and intellectual.
3. The logo remains black and white. I like how clean and simple the designers kept it. I also think that because most books are printed in these colors it is a nice tie into their product...books. I also enjoy the placement of the type. It is nicely aligned with the visual and the lion's gaze seems to point up toward it. I also appreciate how they broke up their text, making it readable and emphasizing each word. Having "library" in a bolder weighted text affectively sets it apart from the other text and draws attention to the most important word, "library".
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