The speech Mr Gernsheimer was a useful experience for upcoming logo's project. I found out that there many different types of logos such as legible, sophisticated, memorable, enduring and more types. I actually never thought about the differences of the each, and about the purpose - to be valid for a long time, to be easy memorable, or to try attract audience by visual appeal. Though you have to plan ahead.
I also find out how important sketches are. Honestly, I didn't have many sketches for the poster project, I created some things by working on it on lab. For logo, it is definitely important to have many examples. If you use one type, it is necessary to have at least 10 of its various shapes and forms. That might lead to creative logos that future clients might like.
And it is not only creating process. In order to know what logo represents, it is important to gather a lot of information by visiting the client, touring the facility, interviewing the client, taking notes... There are many steps that for simple people designing process doesn't seem complicated. Though it really is!
One more thing, I never thought that logos might last for 30 years without being changed (Woolmark logo), it is amazing.
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