Design Strategy and Client Information:
My client was the Pi Beta Phi sorority, who is hosting a Casino Night benefiting the First Book Program for literacy. The demographic for this event is any SU student. I wanted to make a design that was clever, yet still got the idea across. I also wanted a design that didn’t say the information directly, but had an implicit meaning.
Choice of Typefaces:
The typeface I chose was Rockwell. I chose this typeface because it was similar to the typeface on a card. It isn’t exact, but it’s the closest I could find. This font is also very readable.
Visuals
I created the image by scanning individual cards, creating a white rectangle over the number, and replacing it with a letter to spell out CASINO NIGHT. I cropped the cards in Photoshop and placed them in Illustrator. The visual relays the information in an interesting way.
The red I used was CMYK red swatch. I used this color because it matched the red in the red cards.
No comments:
Post a Comment