The rules of simplicity, similarity, and figure/ground apply to these two adds for Hormel's SPAM. I just love how simple, and clever these two ads are. They use strong visual gestalt to convey their message perfectly. The second add demonstrates the rules of Gestalt best.
It groups two of the same shape, color, and textured products directly next to each other, and plays with the type of the word "SPAM". In noticing missing letters the viewer comes to understand that you can eat SPAM anytime of day. The designers are playing off the iconic label of the can, with the idea of written and visual gestalt.
The similarity principle is applied in using the same forms, colors and angles for the cans. This technique draws our eye to them, and emphasizes the slight difference between them.
This ad also captures gestalt in terms of its simplicity and proximity. It clearly groups the same products next to each other in close proximity so we associate them with the same things. The ads also use the rule of figure/ground well in their use of negative space. The simplicity and use of negative space separates the product from the background, and in turn adds emphasis to the message and product.
In conclusion, SPAM RULES.
Susan,
ReplyDeleteSuper fun example. Despite knowing that SPAM can be eaten anytime of the day, it seems few people avail themselves of that privilege.
I'm not sure figure ground applies as much, but a good analysis nonetheless.
Cheers,
paul