This is a poster of the 
musical "Wicked." This poster uses three rules of gestalt: proximity, simplicity and figure.
On account of proximity, the images of the poster are all relatively close to each other. They each work together to lead the eye to the Wicked Witch of the West - the Good Witch leads us in by showing the image of her whispering into the Wicked Witch's ear, and the gargoyles,lead the eye from the title up to the witch as well. The words and images are all in their own groups, but the proximity between each connects them into one.
The rules of simplicity and figure work hand-in-hand in this poster. The white space in contrast to the Wicked Witch's outline creates the image of the Good Witch. Because the main color of the poster is black, the green is used in order to create the image/outline of the Wicked Witch herself. The rule of figure of the theory of gestalt also allows for a simplistic design.
musical "Wicked." This poster uses three rules of gestalt: proximity, simplicity and figure. On account of proximity, the images of the poster are all relatively close to each other. They each work together to lead the eye to the Wicked Witch of the West - the Good Witch leads us in by showing the image of her whispering into the Wicked Witch's ear, and the gargoyles,lead the eye from the title up to the witch as well. The words and images are all in their own groups, but the proximity between each connects them into one.
The rules of simplicity and figure work hand-in-hand in this poster. The white space in contrast to the Wicked Witch's outline creates the image of the Good Witch. Because the main color of the poster is black, the green is used in order to create the image/outline of the Wicked Witch herself. The rule of figure of the theory of gestalt also allows for a simplistic design.
Laurence,
ReplyDeleteYou could also say the principle of continuation is at work with the dreaded flying monkeys leading the viewer down to the musical title.
Good example and analysis, but would prefer to see ones not previously used on this blog. I know someone (perhaps the other section) had used Wicked for another post before.
Cheers,
paul