Week 4: Jasuta

Sprinkles Cupcakes: hands down my favorite place in Beverly Hills. Despite the absolutely delicious cupcakes, part of the bakery's allure is its charming use of graphic elements in all aspects of the shop, from logo to campaign posters. This poster comes from Sprinkle's partnership with the American Cancer Society. Sprinkle's does its part to give back to the community with the Rock N Roll Marathon Red Velvet, and you're eating cupcakes for a good cause.

The visual gestalt is evident in the bright red background that matches the red of the American Cancer Society's logo. The white top of the iconic Sprinkle's cupcake stands out boldly in the basic background, and the blue in the rest of the American Cancer Society logo then draws the eye into the logo, emphasizing what the poster is really all about: curing cancer. The red repeated in the poster brings the visual together and helps the eye travel and recognize the most important features of the design. The primary graphic is the white circle of the cupcake top, which has a calming effect in juxtaposition with the passionate red of the background. A crucial element of the design is that it consists of 3 primary colors that are reused throughout: red in the background and logo, white of the cupcake and text, and blue in the logo. It argues the cause of the poster: the need to give back to the community for a good cause can be rewarding for both the giver and the receiver, cupcake by cupcake!

I think the design is particularly clever because of how it plays on the Sprinkle's look. A Sprinkle's cupcake is "dirty frosted" so its smooth and thick, and adorned with only a two-toned sugar dot. The color of the sugar dot corresponds with the flavor of the cupcake (pictured is a red velvet to the right). With the poster, the American Cancer Society logo takes the place of the sugar dot, correlating the icon of the Sprinkle's cupcake with the cause the bakery supports.