The "Full Metal Jacket" movie poster uses the gestalt rules of proximity, figure/ground and simplicity in its design. The poster has 3 main parts to it, the quote at the top, the helmet in the middle and the credits along the bottom. The title and name of the director, Stanley Kubrick, are grouped in the bottom with the credits while the helmet and quote remain separated from them. The simplicity of the poster is summed up in its no-nonsense quote at the top. The quote comes of blunt but sets the tone for what the movie is about, the reality of war in Vietnam and how bad it really was. The quote leads the viewer down to middle of the poster where the visual is. The helmet is the only image on the page and is very simple. The helmet establishes that it is a war movie taking place in Vietnam. In one image the reader already knows the setting and time period of the movie (the peace sign).The helmet is the one Private Joker wears in the film, and features the phrase "born to kill" and a peace sign , which he explains represents the duality of man. Attached to the helmet are some full metal jacket rounds, placed there to make a connection to the films title. The rule of figure/ground is shown in the lack of images and large amount of white space. These allow the viewer of the poster to fill in the space with images he/she associates with the Vietnam War. The designers could have used images of soldiers in battle or walking through the jungle but chose instead to allow the viewers mind to conjure up those images.
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