Week 5| Irina Dvalidze

While the film itself may not have been the biggest success for anyone other then Cate Blanchett, I'm Not There-Bob Dylan biopic managed to create an incredibly visually effective poster.

Primarily using the rule of figure/ground to establish a focal point of the poster, the designer took an interesting approach. While the image is a silhouette, there are very few details left for the viewer to fill in.

The poster also uses the rule of proximity when approaching the type used within the poster. All of the letters are extremely close together, with only a color change to separate them apart. This approach not only makes the text visually interesting, it hints to the context of the film, cleverly referencing an element an audience will need to know. The same is done within the "cast listing" text at the center of the poster. Using the rule of similarity the designer lists big Hollywood names to attract the public's eye and contrasts them with a clever final line "are all Bob Dylan" in a different color.

This approach leads the viewers eye through the design, successfully conveying the necessary information to the observers, which is the primary function of this poster as a piece of advertisement. One can also say that the poster employees the rule of simplicity, it is very minimalist. We just have a figure with clean cut titles. It uses only what is necessary, hence making it a very successful design.