The concept line of the poster is a question :"what makes your vote matter?". Then you see the big question mark in black, which is the same color of the text line.
The question mark at the same time form into a brain of a man who is thinking. It uses the principle of closure. Even though it is a question mark, it is not closed pattern, people can still tell that a man's brain. And this also consistent to the question text line: what makes your vote matter?
This is effective. It is simple and conveys the idea.
Great job, Yiwei, on this example and analysis.
ReplyDelete