Week five: Davis Reiter

I came upon this poster the other day, along with many other similar simplistic type posters for popular t.v. shows and movies. I thought this one was particularly catching because of its simplicity but also obvious brilliance. This poster most clearly uses the Rule of Simplicity featured in the article on Gestalt. Most everyone that is familiar with American culture recognizes spiky yellow hair as that of Bart Simpson.

The designer here also decided to only put in two spikes, making the poster very visually pleasing because the two spikes mirror each other. The spikes also start a third down the page so the page is divided nicely. The Simpsons text in bold is very clear and simple and leaves a lot of open space, making the eye immediately travel to the bottom of the page. In reverse, the spikes point up towards the text, leading the eye. Furthermore, its nice that the whole poster is in yellow to make it even more eyecatching.

This poster also uses the idea of image very well because even without seeing a face, a body, or even a head the viewer can see that these two spikes belong to the Simpsons. I found the poster to be very clever in this way- even more so because I have only seen a few episodes in my lifetime and still recognized this reference immediatly.