Week Five | Nelson

When thinking of the Rules of Gestalt, the campaign for the iPod instantly came to mind for me, since I know everytime I see one even on TV I think "this is a good idea, and so simple." The same idea applies in print. The rule of simplicity is definitely in play here. In this ad, we see the Beatles' silhouettes, each of them listening to their own iPod. There's minimal wording, just mostly white space in a warm green that's very aesthetically pleasing. The rule of repetition is also in this particular ad, since all four of the Beatles were used from that signature, iconic photograph and each is made to look the same. Since all the men were wearing suits in the photo, their silhouettes are almost exactly alike other than height and hair differences, and the iPod is positioned similarly for each person. In some ways, I think the rule of closure is also used in this piece. Most people would likely be able to get the reference with just one of the Beatles walking along with the iPod, but it would feel incomplete without the complete set and break up the iconic image that many people know them for. Since this ad is specifically using the Beatles, it only makes sense that all the Beatles are included in the ad.