Design Strategy and client information
Say Yes to Education is a non-profit organization. It commits to increase high school and college graduation rates. Say Yes to Education provides students comprehensive support, including after school programs, summer programs, mentoring, tutoring, and scholarships. The purpose of this poster is to recruit college students for Say Yes to Education summer camp. Recruited college students will become counselors to students who are ages from seven to ten. In this poster, I want to three problems. I want to create a sense of summer. In addition, I want to inspire college students to become mentors for elementary school students. Last but not least, I want to send the message out to recruit college students for summer camp.
In general, the poster is like a drawing from an elementary school student. This speaks from the kids’ perspectives to call for mentors who will share knowledge with them and inspire their futures.
Choice of typefaces:
I chose Bruno JB Std to be consistent with the kid’s drawing. The text on bee’s shirt is in ITC Avant Garde Gothic since it is the typeface they use from last year’s summer camp shirts. The information at the bottom is in Gill Sans. It is san serifs. It is clear, simple and easy to read. The white text leads attention to the logo at the right corner of the poster.
Visuals:
First of all, sunflower is also a sun, with a bee flying around it, gives a sense of summer. Furthermore, a metaphor is throughout the concept. Bee is like a teacher. Flower is a student. A teacher empowers a student with education is like a bee pollinates a flower. The bee wears a Say Yes summer camp shirt. In addition, the sunflower has a child’s smiling face to further indicate that sunflower is like a student.
The sun glows light, which represent the bright future of students who received comprehensive education. The trace of the bee leads viewers’ eyes to the text on the leaves. The glows of the sun lead eyeballs to the information at the bottom.
Above all, this poster will standout among the posters that speaks to college students, and will effectively convey the message.
Say Yes to Education is a non-profit organization. It commits to increase high school and college graduation rates. Say Yes to Education provides students comprehensive support, including after school programs, summer programs, mentoring, tutoring, and scholarships. The purpose of this poster is to recruit college students for Say Yes to Education summer camp. Recruited college students will become counselors to students who are ages from seven to ten. In this poster, I want to three problems. I want to create a sense of summer. In addition, I want to inspire college students to become mentors for elementary school students. Last but not least, I want to send the message out to recruit college students for summer camp.
In general, the poster is like a drawing from an elementary school student. This speaks from the kids’ perspectives to call for mentors who will share knowledge with them and inspire their futures.
Choice of typefaces:
I chose Bruno JB Std to be consistent with the kid’s drawing. The text on bee’s shirt is in ITC Avant Garde Gothic since it is the typeface they use from last year’s summer camp shirts. The information at the bottom is in Gill Sans. It is san serifs. It is clear, simple and easy to read. The white text leads attention to the logo at the right corner of the poster.
Visuals:
First of all, sunflower is also a sun, with a bee flying around it, gives a sense of summer. Furthermore, a metaphor is throughout the concept. Bee is like a teacher. Flower is a student. A teacher empowers a student with education is like a bee pollinates a flower. The bee wears a Say Yes summer camp shirt. In addition, the sunflower has a child’s smiling face to further indicate that sunflower is like a student.
The sun glows light, which represent the bright future of students who received comprehensive education. The trace of the bee leads viewers’ eyes to the text on the leaves. The glows of the sun lead eyeballs to the information at the bottom.
Above all, this poster will standout among the posters that speaks to college students, and will effectively convey the message.
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