Week 5 | Mariotti

This Kia ad uses the gestalt principle of similarity with the continuous pattern of sheep. It also has an anomaly with the car breaking up the pattern, which emphasizes the car. It also displays the principle of proximity, because the sheep are all in proximity to each other, they are perceived as a group. This ad has a pretty simple design, and it's use of gestalt principles leads the eye to the product, the car.