1. Under the Radar magazine's homepage layout of the day, uses a very minimalist approach when it comes to grids. It consists of only three distinct columns and about six rows. The designs work very well within the boundaries. We see the a hierarchical arrangement within the design. The news of most importance/feature story is displayed via a large photo, dead center, which immediately grabs readers attention upon entering the the web page. 2. The rows within the column are geometrically irregular which helps the reader during scrolling through the page. If they were to be arranged evenly the design would be very hard to read/follow. By breaking the rows up into various sizes and shifting their center point the readers can easily scroll through the entire page without loosing the mark.
3. The grid engages the reader through great use of geometric structure. Use of only three columns helps keep the page clean cut, while six rows arrange all the information available in a readable way.
4. The grid causes positive tension, since it is so tightly knit horizontally but clean and free vertically. Over all the grid used for Under the Radar's front page can be compared to a very professional but accessible blog.
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