
Fit Sugar really relies on images. The images then correlate with the posting article, often found below or next to the image. It's visually appealing, and leads the reader through the information. What's good about the website is that it doesn't use an overwhelming hierarchy; instead, while the blog post may be the largest, it's quickly matched by the features nav bar and top stories nav bar. It leads you through the site easily, but at the reader's preference, not the author's, which makes it a personalized fitness site, which is Fit Sugar's purpose. The improvement I'd suggest is to figure out how to better organize the ad space. Ads are interjected throughout the blog: by the nav bar, but the features bar, within the blog postings, and it's distracting. It interrupts the flow of the site's design.
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