Thursday, April 22, 2010

Week 13: Jasuta

I think the Fit Sugar website uses hierarchy in an interesting way. While the blogging of the Fit site is the largest and the main content of the site based on size, the top stories nav bar and features nav bar to the right take up a dominating amount of space as well. It's one of those websites that I don't necessarily ready from page 1 to page 5; instead I jump from post to post, slideshow to healthy recipes based on the things that pop up that I find interesting. As a result, the main blog post is as the pinnacle hierarchy point, but the reader gets there based on the extraneous design features.

Fit Sugar really relies on images. The images then correlate with the posting article, often found below or next to the image. It's visually appealing, and leads the reader through the information. What's good about the website is that it doesn't use an overwhelming hierarchy; instead, while the blog post may be the largest, it's quickly matched by the features nav bar and top stories nav bar. It leads you through the site easily, but at the reader's preference, not the author's, which makes it a personalized fitness site, which is Fit Sugar's purpose. The improvement I'd suggest is to figure out how to better organize the ad space. Ads are interjected throughout the blog: by the nav bar, but the features bar, within the blog postings, and it's distracting. It interrupts the flow of the site's design.

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