The Fader magazines web page, is one of my personal favorite sites to visit, precisely because of the visual hierarch present. The largest visual on the page is the changing bar which constantly flips from one image to the next in order to display the feature stories, features videos, and the latest issue available on the stands. The second largest is the magazines biggest placed add. This strategy makes sense as far as advertising appeals go. The advertisers want their customers to be reaches efficiently, luckily Fader does that successfully.
Right below the two largest frames, the Fader has an alignment of all the magazine departments: Music, Style, Art+Culture, Fader TV and blogs. Each section is equally sized. This gives each department an equal visual importance for the reader.
At the middle nav-bar there is a layout of all the flipping stories seen in the largest frame spread out. This is probably the sites biggest weakness purely because it is simply redundant. other than that the entire layout is very successful hierarchically, because it is easy to navigate for the reader, while it gives the magazine the power to guide their readers in the direction they want.
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